Peppa Pig Case Study
HASBRO

Peppa Pig

Peppa Pig Makes Waves on
World Oceans Day

Winner of CiPR Mark of Excellence Award

Client Brief

To mark World Oceans Day on the 8th of June, Peppa Pig was joined by high profile ecological charity Cleaner Seas Project, educational publisher Twinkl, and retail partner ASDA who came together to encourage young families to learn all about our oceans and how to help protect them for future generations.

Peppa Pig
Peppa Pig

Our Response

  • License to PR helped Hasbro to make waves on World Oceans Day with a multi-platform PR campaign led by celebrity ambassador that spanned experiential, national press & broadcast, social, trade, voice talent and partner management in a continuation of our PR efforts to showcase Peppa Pig’s sustainability credentials following the success of our Plant with Peppa campaign the previous year.
  • Recruited celebrity mum and podcaster, Vogue Williams to lead campaign messaging, conduct media interviews and host a Peppa Pig beach clean in London with nursery children which was photographed by Press Association and distributed on the newswire on World Oceans Day.
  • Creation of a Peppa Pig branded Sustainability PR Toolkit with FAQs to align messaging across all partners and share with international brand teams.
Peppa Pig

The Results

  • Winner of CiPR Mark of Excellence Award for License to PR.
  • 69.6 million total campaign reach, 1.89 million social reach and £372,000 estimated media value.
  • Publicity led to 22,273 downloads of Twinkl’s Peppa Pig World Oceans Day resources in 6-week period resulting in approx. 93,670 reach.
Peppa Pig
Peppa Pig
Press & Social
Peppa Pig
Peppa Pig
Peppa Pig
Peppa Pig
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contactus@licensetopr.co.uk
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London
W6 0EA

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Awards
Awards - Mark Of Excellence 2023
Awards - The Drum Awards 2022
 
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