We’re License to PR

A London-based communications agency specialising in connecting brands and products with the right people.

We are experts in licensing and our experience of representing the Consumer Products divisions of entertainment companies is unrivalled. Founded in 2007, we represent the brands of NBC Universal, Hasbro eOne, Nickelodeon, WildBrain, 9Story, Penguin Randomhouse, Silvergate Media and many others.

Louise O’Shea and Diana Veysey


Brand Publicity

When it comes to promoting brands, we pride ourselves on being industry leaders. It doesn’t matter whether we are working with big and well established brands or young challengers, we combine imaginative flair with specialist expertise to create high-impact brand campaigns. We are skilled at building brand stories and in managing strategic communications that achieve maximum exposure and return on investment. 

Trade PR

We have always pioneered a progressive and tailored approach to trade communications. Our clients have on-call access to our knowledge and experience and we help them to manage and maximise important business milestones alongside the natural ebb and flow of the licensing calendar. We are experts in developing and amplifying communications for the long term which is how lucrative franchises are built.  

Influencer Outreach

Peer to peer recommendations are an increasingly important influence on consumer purchasing. We work across social media with a wide range of parenting, lifestyle and celebrity influencers and we organise themed outreach campaigns to showcase our clients’ products throughout the year. We are skilled at telling simple but very effective brand stories and our campaigns are often linked to current issues or seasonal hooks, whilst reinforcing positive brand messaging and driving retail sales. 


A package through the letterbox is great but nothing compares to experiencing a brand in real life. We create and host successful hot ticket events using our own network to attract attendees who will generate a social buzz as well as national press coverage and positive word of mouth. From partying with PJ Masks to Fun in the Foyer at the Peppa Pig cinema premiere, our bespoke events make a positive impact and add the magic feel good factor every time.

Celebrity Seeding

We understand just how effective a celebrity endorsement can be in raising the commercial potential of products and brands. So we monitor the media closely in order to identify and build meaningful relationships with celebrities that can represent your brand. We have a strong track record in targeting celebs with tailored products and packages that translate seamlessly into wide-reaching media coverage that has impact and, often, longevity.

Major Anniversaries

A major anniversary or milestone is the perfect opportunity for a brand to celebrate. We specialise in making the most of these anniversaries with multi-platform PR activity spanning print, broadcast, online and social media. This might include talent interviews and celebrity seeding or showcasing new products and creating news stories. This involves working closely with multiple key stakeholders to celebrate those big milestones with impact and style.


Louise O’Shea
Managing Director

Louise is the founder of License to PR. She started the agency in 2007 with Warner Bros. Consumer Products as her first client and retains them to this day. Louise has exceptional industry knowledge and has built a strong reputation as a creative and realistic media strategist. She leads new business and works closely with clients to develop programmes that help brands to reach their full potential.

Diana Veysey

Diana is License to PR’s Director. A seasoned expert at putting brands in front of the people who matter most, she has a proven track record of shining a bright spotlight on youth, entertainment and lifestyle clients. With a background in film publicity, her unique expertise lies in working with creators to unearth the untold backstory of some of our best loved entertainment brands.

Rebecca Watson
Finance and Operations Manager

Rebecca is License to PR’s Finance and Ops Manager. With a keen eye on balancing the bottom line and knack for crafting spreadsheets, Rebecca is our bean-counter extraordinaire and so much more. She oversees all the financial nitty-gritty and  ensures the whole team is up-to-date on contracts, supplier relations, HR, processes and systems.

Eloise Fuller
Senior Publicist

Eloise is a Senior Publicist at License to PR who began her career as an intern at The Walt Disney Company. She brings impressive social skills from a previous role at Grapevine Digital and leads the agency’s influencer marketing outreach by keeping her finger on the pulse of social media trends. Invaluable on shoots, managing talent schedules and negotiating with agents, Eloise has also built an impressive network of kids media contacts.

Jess Spillane

Jess is a Publicist at License to PR. She began her career in the gaming industry at Activision Blizzard and joined us from the Guinness World Records press office. Jess uses her wide network of UK media contacts to secure valuable column inches in national media and get talent onto TV sofas. She guides our consumer PR projects which span junkets, events, influencers and shoots. 

Gabby Morgan
Junior Publicist

Gabby is a Junior Publicist at License to PR. As a recent graduate of English Literature and Film from the University of Reading, Gabby is excited to hone her PR and social skills at the agency and her experience includes being a social media producer and Corporate Communications Intern. Her interests include performing on stage for the National Youth Theatre and scanning the showbiz columns for celebrity gossip!

Millie Walters

Millie is a Publicist at License to PR. After beginning her career as a talent agent within an influencer agency, she moved across to the consumer PR space in 2019. Experienced in influencer management, Millie has invaluable relations across the sector, helping us to generate meaningful celebrity seeding and build inspiring social media campaigns. With an impressive network of UK media contacts too, she has a proven track record of securing impactful features and national coverage for a wide range of brands.

Mollie Lindsay-Blush

Mollie is a Corporate Communications and Trade Publicist at License to PR with a background in B2B corporate communications and events at Incisive Media. Mollie’s experience combines the corporate world and knowledge of Gen Z/Millennial consumers. As well as updating our clients on industry news, Mollie liaises with top publications to create trade strategies that elevate the profile of our clients’ companies and properties.

Trisha McHugh
Social Media Manager

Trisha is License to PR’s Social Media Manager working across our brand portfolio to develop effective and engaging social media and influencer strategy on Instagram, facebook, Twitter and TikTok.  Her box of tricks includes planning, daily social media management, monitoring and evaluation, trend analysis and as a trained photographer, she’s got a great eye for content creation too!