UNIVERSAL PRODUCTS AND EXPERIENCES

Brand Licensing Europe

Raising licensor’s profile at Europe’s biggest licensing trade show

1.1 million Total Campaign Reach

Account Management

As the retained trade PR agency for Universal Products & Experiences, License to PR supported the exhibitor’s presence at Brand Licensing Europe, the region’s biggest and only trade event held at London’s Excel which is dedicated to the licensing industry.

What We Do

We developed a pre, during and post-show PR strategy ensuring maximum visibility for the studio and its priority franchises, Horror, Jurassic World and Trolls, It included proactive editorial placement and trade media buying, collaboration with the show organisers Informa and its PR and media team, on the ground media briefings and event analysis.

Impact

32 pieces of coverage reaching an audience over 1.1 million in licensing and entertainment trades
Five interview features with UP&E executives
Daily placement in BLE Show Dailies