DREAMWORKS ANIMATION

Gabby’s Dollhouse

Purr-fectly Effective PR to Drive Fan Engagement for Gabby’s Dollhouse

44% Uplift in Toy Sales

Client Brief

License to PR helped DreamWorks Animation to manage UK brand activations for Gabby’s Dollhouse that would amplify awareness for its rising preschool property to demonstrate popularity in this market.

Our Response

• A golden ticket celebrity VIP screening event at London’s Curzon Soho cinema was organised to celebrate the Series 7 Netflix launch.
A celebrity press photocall helped kick off a Smyths Toys summer retail tour giving us the purr-fect opportunity to make sure fans were feline good about this colourful and cat-tastic animated property.

The Results

Celebrity VIP screening event to promote the new Netflix season launch delivered 326 million total campaign reach, 318 million consumer national press reach and 8 million social reach from celebs and influencers.
Promotion for the Smyths Toys regional retail tour including local press, parenting advertorials, regional influencers, radio interviews and kids press generated 756 pieces of geo-targeted coverage promoting every stop on the retail tour across a six-week period.
A total campaign reach of 370 million led to sales uplift of 44% at participating Smyths Toys stores.

DREAMWORKS ANIMATION

Gabby’s Dollhouse

Purr-fectly Effective PR to Drive Fan Engagement for Gabby’s Dollhouse

44% Uplift in Toy Sales

Client Brief

Our Response

The Results

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