Elmer the Elephant

Client Brief

As the long-term PR partner for Andersen Press’ Elmer the Elephant, License to PR planned a strategic calendar of PR activations in 2024 to mark the brand’s 35th anniversary.

Our Response

Leveraging celebrity reach and influence to lift Elmer’s brand halo through gifted opportunities with authentic fans in the brand’s anniversary year.
License to PR identified Oliver Proudlock and Emma Louise Connolly as genuine Elmer brand fans and organised for Elmer to help celebrate their daughter’s 2nd birthday at a fun-filled party full of vibrant rainbows to reflect Elmer’s iconic look.
35th anniversary product drops were delivered straight to the doors of celebrity and top tier influencer families via an Elmer brand page on a celebrity gifting suite. Organic coverage received included Alexandra Burke, Jessica Wright, Amy Hart, Sophie Quickenden, Shelby Tribble and Olivia Bowen to celebrate the brand on National Elmer Day.

The Results

Uplift in sales demonstrated by Elmer 30th Anniversary book edition re-entering the Amazon book chart at #70 when the social content of the party visit went live and boosted again during the celebrity product drop posts.
Home visit generated social reach of 1.14m, across 21 Total Pieces of content with 539k+ Total Reel views, becoming the highest performing reel on the Proudlocks’ feed for 4 weeks.
Celebrity gifting suite product drop generated 34 pieces of social content from 14 gifted celebrity families, with a 100% post rate from all recipients and combined reach of 12.6 million.
13.7 million total combined social reach and 5% engagement rate from both celebrity activations with estimated media value of £1,378,095.

ANDERSEN PRESS

Elmer’s 35th Anniversary Celebrity Celebrations

32% Uplift in Book Sales

Client Brief

Our Response

The Results

Get In Touch

Quick Links

Recent Work

Awards