UNIVERSAL PRODUCTS & EXPERIENCES

Jurassic World Chaos Theory

An Epic Broadcast and Retail Launch Event for Jurassic World: Chaos Theory

£618,654 estimated media value

Client Brief

Universal Products & Experiences and DreamWorks Animation engaged License to PR to manage a VIP event that would generate social content to celebrate the new Netflix launch of Jurassic World: Chaos Theory and showcase the range of roar-some toys available at Smyths.
Driving stakeholder support for partners Netflix, Mattel and Smyths, the event was timed to direct tune-in and retail footfall.

Our Response

License to PR organised an epic, hot ticket event at London’s unforgettable Barbican Conservatory where 15 mid & top tier influencer and celebrity families (including Aston Merrygold, Greg Rutherford and LadBaby) enjoyed a special screening of Chaos Theory introduced by cast members. A Mattel product play table & display, dinosaur tattoos, claw grabber machine, circuit hacker game and themed scavenger hunt entertained guests who left the event with an amazing goody bag of Jurassic World Chaos Theory toys.

The Results

7 million total campaign reach
68 Total pieces of content
3% estimated engagement rate
+26% additional social content delivered by sponsored celebrity guests than contracted
1 gifted collab post secured for Smyths FOC and reshared on their social
£618,654 estimated media value (excluding TikTok)

UNIVERSAL PRODUCTS & EXPERIENCES

Jurassic World Chaos Theory

An Epic Broadcast and Retail Launch Event for Jurassic World: Chaos Theory

£618,654 estimated media value

Client Brief

Our Response

The Results

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