BBC STUDIOS

Bluey’s Bonanza Year of Retail Launches

Sustained influencer support to raise consumer awareness for various retail partnerships

£282,829 estimated media value

Client Brief

BBC Studios continuously engaged with License to PR throughout 2024 to support multiple exciting retail product launches
Working closely with key stakeholders Selfridges, Aldi, Smyths, Asda and Primark to align on product focuses and messaging

Our Response

License to PR collaborated with a selection of popular UK family influencers to produce lively and engaging social content across Instagram and TikTok, showcasing each retail partnership. Families were carefully chosen to connect with Bluey’s core audience, ensuring that relatable and genuine fans were at the heart of every campaign.

The Bluey social campaigns for 2024 included:

A family visit to Bluey’s Pop-Up Shop at Selfridges
Bluey’s Bash with Asda
Bluey’s Toy Tester – Lights and Sounds Playhouse x Smyths Toys Superstores
Bluey’s Ultimate Sleepover with Primark
Unleashing Playtime with Bluey at Aldi

BBC STUDIOS

Bluey’s Bonanza Year of Retail Launches

Sustained influencer support to raise consumer awareness for various retail partnerships

£282,829 estimated media value

Client Brief

Our Response

The Results

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