Trade Communications Case Study
WARNER BROS. DISCOVERY

Trade Communications

European retained corporate press office

An EMEA extension of the studio’s global marketing team

Account Management

We provide a European agency outpost that supports the global PR team to amplify and maintain consistent messaging for its business and brands across EMEA and locally in the key G6 markets.

Trade Communications

What We Do

It’s a broad, on-call brief that includes gatekeeper approvals for all regional partner press materials, the strategic distribution of global PR assets and the development of turnkey solutions including PR tool kits for priority franchises. These regularly updated resources aggregate highlights from across all key business divisions and build the most compelling pitches to take to media.

Trade Communications

Impact

  • Agency integrated as extension of the global marketing team, providing on-call intelligence and resource.
  • Successful creation, implementation and ongoing management of the EMEA Media Relations Hub responsible for approving all licensee and retailer press materials in EMEA.
  • Quality features in English and the local language have increased, whilst media response times have decreased since the introduction of PR tool kits.
  • Strategic counsel on how to shape brand narratives, where to pitch and place and optimum timing for publication.
Trade Communications
Press
Trade Communications
Trade Communications
Trade Communications
Trade Communications