REBECCA & JONATHAN MUGGLETON

GoFundMe Appeal for Jonathan Muggleton

GoFundMe Cancer Treatment Appeal

PR created 25% uplift in donations on day of publication

Client Brief

In a very personal campaign that was close to our hearts, License to PR supported the fundraising efforts of our agency Finance Director, Rebecca Watson.

A pro bono PR campaign generated awareness for the family’s GoFundMe page and publicised an upcoming appearance in the Channel 4 documentary Super Surgeons to help reach their goal of raising £350,000 to fund life-saving cancer treatment in the US for her husband, Jonathan.

Our Response

Harnessing the groundswell of support from their local community network of friends, family, neighbours and alumni to spread awareness on social media
Media sell-in to regional media in the Bishops Stortford and Chingford areas
An interview with Press Association’s Real Life Editor to secure editorial newswire coverage
Outreach to relevant organisations that could support the campaign through their networks, donations or fundraising.

The Results

Interview features in national media outlets including The Daily Telegraph, Daily Mirror, Daily Mail, Daily Express and Irish Mirror
PA Newswire Coverage syndicated across Daily Mail Online, Yahoo News, Ireland Live, Wales Online and Gloucestershire Live with combined reach of 579 million
Front page coverage on The Bishop Stortford Independent
Live radio interview on BBC Three Counties Radio 90.4FM
Total campaign reach of 655 million
25% uplift in donations to https://www.gofundme.com/f/lifesaving-treatment-for-jonathanon on media publication dates

REBECCA & JONATHAN MUGGLETON

GoFundMe Appeal for Jonathan Muggleton

GoFundMe Cancer Treatment Appeal

PR created 25% uplift in donations on day of publication

Client Brief

Our Response

The Results

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