Deliver a high-impact VIP family screening event designed to spark social and press buzz around the new festive PAW Patrol special launching in UK cinemas.
The event also aimed to serve as a powerful brand-halo moment, that would support both audience awareness and seasonal consumer product sales during the crucial holiday retail window.
License to PR transformed London’s Picturehouse Central into A PAW Patrol Christmas wonderland designed to delight preschool families, create content capture opportunities and ignite excitement around the new seasonal special.
A VIP screening welcomed high-profile celebrity families including Dani Dyer, Ferne McCann, Alex Bowen, and Kate Lawler, alongside top-tier UK family influencers.
Guests enjoyed a morning packed with interactive Christmas stations, festive photo moments, and character meet and greets before settling in for an exclusive premiere screening, which ended with every child leaving with a PAW Patrol Santa sack filled with branded products.
To seamlessly integrate product storytelling, Amazon QR codes were featured on throughout the event encouraging guests to explore the full PAW Patrol product range, supporting retail partners during peak gifting season.
The event delivered strong national media coverage, high-profile celebrity visibility, and exceptional influencer amplification.
Coverage appeared across national titles including The Standard, Yahoo UK, MSN, New! Magazine and multiple trade outlets, all spotlighting the festive event, celebrity attendance, and PAW Patrol’s Christmas special.
The social output was particularly powerful, with 100% posting rate across all celebrity and influencer attendees, generating standout content from photobooth moments, snow globe scenes, costume character interactions and goody bag reveals.
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