SONY PICTURES TELEVISION KIDS

Content PR

Broadcast trade support to publicise new content developments

Breakthrough PR in Key Global Vertical Trades

Account Management

Global PR hub for Sony Pictures Television Kids managing corporate communications across licensing and broadcast to update the industry on greenlit productions, new acquisitions, brand partnerships, broadcast deals and expansion into new markets.

What We Do

We created an annual trade PR strategy that leveraged strategic, advertising spend to place news coverage throughout the year and amplify noise around key trade shows. Vertical trades were consistently targeted to extend coverage beyond core licensing trades.

Impact

Year-long, continued coverage for broadcast and licensing announcements across the business
Top-tier coverage in titles such as Variety, Blooloop, ToyBook, Anime News Network, Kidscreen and more