UNIVERSAL PRODUCTS AND EXPERIENCES

BLE 2024

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe

Secured coverage reached over 1+ million in licensing and entertainment trades

Campaign Background

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe, the region’s biggest and only trade event dedicated to the licensing industry.

What We Did

Planning and strategic development ahead of the show to highlight the studio’s priority IPs for 24/25.
Proactive editorial placement and trade media buying.
Collaboration with Informa, License! Global Show Daily & publicity team.
On the ground show support.
Attendance at media meets.
Reporting with metrics and anecdotal feedback from the show floor, inc. trends.

Impact

23 pieces of coverage reaching an audience of over 1+ million in licensing and entertainment trades
Three interview features with U&E executives
Blanket coverage for all brand-specific releases
Multiple IP inclusion in WGSN’s BLE trends report

“License to PR are great partners and collaborators and a pleasure to work with. We’re lucky to have them as part of our business and look forward to working together on many more exciting projects.” – Universal Products & Experiences

UNIVERSAL PRODUCTS AND EXPERIENCES

BLE 2024

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe

Secured coverage reached over 1+ million in licensing and entertainment trades

Campaign Background

What We Did

Impact

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