Teletubbies

The Results

• Winner of The Drum Marketing Award for Best Music or Entertainment Campaign
• A live TikTok video jumping on the Tuna Fish Challenge trend filmed with costume characters on-site at BGT generated 150,000 follower uplift and led to the account receiving its official blue tick status
• Placement on ITV’s Britain’s Got Talent garnered a UK broadcast audience of 5.4 million in addition to 2 million YouTube views, 27 pieces of national online coverage with a UVPM 227.6 million and social posts from presenters David Williams and Amanda Holden reaching 3.8 million
• Celebrity home visit to Ryan Thomas and Lucy Mecklenburgh for their son’s birthday generated social coverage with a reach of 2.8 million and national press coverage in Daily Mirror online
• Costume media visits to Buzz Feed and LadBible offices generated online and social coverage with 16.2 mill reach
• 25 Facts for 25 Years Factsheet generated national online and broadcast coverage with over 15 mill reach
• 321 million total campaign reach