To celebrate the UK launch of DORA consumer products in summer 2025, License to PR were engaged by Paramount Consumer Products & Experiences to transform the Barbican Conservatory into DORA’s Rainforest Fiesta: a vibrant jungle escape in the heart of London.
A VIP screening event hosted celebrity families including Charlotte Crosby, James Haskell, Lydia Bright, Greg Rutherford, Susie Verill, and Ashley James, who joined top UK family influencers for a fun-filled morning exploring DORA’s newest adventures — and her latest product range to generate buzz in press and on social.
Brand partners were incorporated into activities to deliver key stakeholder support. Guests were pampered at the Claire’s Accessories hair braiding station, dove into the full product lineup at Spin Master play corners to promote toys available at Smyth’s Toys and The Entertainer and previewed Character.com’s preschool fashion collection.
The event generated standout media coverage in top-tier national outlets including The Sun Online, Daily Mail Online, New! magazine, The Scottish Sun Online, The Irish Sun Online, and MSN — each highlighting DORA product line and the Series 3 launch, alongside vibrant branded imagery.
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