Developed a communications strategy that supported the British Museum as they made their exhibitor debut at Brand Licensing Europe and their return the following year. Trade PR secured in advance of the shows provided a fascinating insight into the Museum’s unique archive of cultural treasures that spans over 2 million years of human history and helped inspire potential licensing opportunities for this iconic institution.
PR for the second year also raised awareness of the British Museum’s key partnerships and expansion into new demographics – including its collaboration with The Smurfs.
Proactive editorial placement was underpinned by interview placements to ensure blanket trade coverage ahead of the show. The team was on-call to offer consultancy that helped confidently steer the British Museum (and its partners) through its approach to PR.
“We had a great experience there – back-to-back meetings, some great leads, good reception. But also we found it energizing; we felt like we reconnected to the industry in a strong way.
And a large part of that was you and the team. Not just in the PR results, but we felt like you ‘got us’ and supported us. So a big thank you for that.” – The British Museum
Initially hired on a project basis, the British Museum was so pleased with the success of the campaigns that they are now a retained client.
07932 389 992
contactus@licensetopr.co.uk
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78 Granville Road
London
NW6 5RA
