9 STORY AND RETAIL MONSTER

Karma’s World

Karma’s World Proves that Representation Matters

Community Led PR in Celebration of Netflix TV Launch

Client Brief

As the retained UK PR agency for new launch kids animated series, Karma’s World, License to PR helped the property take centre stage with a multi-platform approach that leveraged creator press interviews, footfall at several popular events and love for the brand’s inclusive values on social to build awareness and drive Netflix viewership of this new animated series created by Chris ‘Ludacris’ Bridges.

Our Response

Partnering with Cocoa Kids Fest to generate meaningful engagement with the black British community.
Brand activation at London’s diverse and iconic Notting Hill Carnival, attended by over 1 million people.
Retail Tour promotion to support the launch of ASDA George clothing range.
Press office to place talent interviews with creator Ludacris, TV listings, Christmas Gift Guide placement and year-long schedule of kids press editorial and competitions.
Quarterly influencer outreach campaigns to promote new broadcast, music video and product launches.

The Results

Securing influencer family social coverage for the retail tour resulted in over 1 million reach and 4k click throughs to the ASDA website.
Talent interviews generated 87 pieces of coverage with total reach of 156 million.
Kids press placements generated 15 editorial activity pages, 5 competitions, Top of the Pops feature plus cover feature in Cocoa Girl.
Love is in the Hair influencer outreach campaign championed representation and spotlighted the new natural hairstyling head toy from Mattel, generating positive engagement and social reach of 1.1 million reach across IG and TikTok.

9 STORY AND RETAIL MONSTER

Karma’s World

Karma’s World Proves that Representation Matters

Community Led PR in Celebration of Netflix TV Launch

Client Brief

Our Response

The Results

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