From Paddington Station to Social Sensation: Marmalade May with Paddington

Our Response

License to PR delivered an integrated PR campaign designed to maximise awareness before, during and after the event through targeted media outreach, celebrity and influencer engagement, and content creation.

• Ahead of the event, targeted consumer listings secured coverage across leading family and London lifestyle titles, while celebrity families, influencers and media were invited to attend.
• Celebrity guests including Rachel Riley and Vanessa Feltz joined family influencers to share the celebrations across social media, extending the campaign well beyond Paddington Station.
• Following the event, targeted trade outreach highlighted the success of the activation.
• A dedicated event photographer captured high-quality imagery throughout the day, providing content for guest social channels, post-event media outreach and future marketing materials.