PAW Patrol I’m a girl pup, what’s your superpower?

Our Response

License to PR collaborated with a carefully chosen selection of popular UK family influencers whose content and personal brand focuses on the importance of female empowerment and raising strong, independent girls whilst also being genuine PAW Patrol fans.

We worked with two top-tier and two mid-tier influencers to create engaging and authentic Instagram content which highlighted the important messaging behind day of the girl while also incorporating PAW Patrol key values and products.

We secured content cross posting to TikTok from our two top tier influencers as we see a growing popularity and desire for parenting/family content on the platform. Not only did this considerably increase the reach of the campaign, it also showcased to our client the importance and benefit of TikTok as a platform as we encourage our clients to grow with the social landscape.