UNIVERSAL PRODUCTS AND EXPERIENCES

BLE 2025

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe.

Secured coverage reached over 20m+, across both licensing trades and consumer titles.

Campaign Background

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe, the region’s biggest and only trade event dedicated to the licensing industry.

In a huge year for the studio that saw the rollout of a huge slate of movies, including cultural phenomenon Wicked: For Good, our role was to shine a light on UP&E’s priority franchises, key business announcements and profile executives pre, during and post the show.

What We Did

Planning and strategic development ahead of the show to highlight the studio’s priority IPs for 2025/26 and into 27
Proactive editorial placement and trade media buying
Pitching UP&E executives for speaking opportunities at the show
Collaboration with Informa, License! Global Show Daily & publicity team
On the ground show support
Attendance at media meets
Reporting with metrics and anecdotal feedback from the show floor, inc. trends

Impact

58 pieces of coverage reaching an audience of over 20+ million in licensing and entertainment trades, and consumer media
Four interview features with U&E executives
Secured a speaking opportunity for President of UP&E at the show in the form of a fireside chat with License Global! Editor Amanda Cioletti
Blanket coverage for all brand-specific releases
Multiple IP inclusion in WGSN’s BLE trends report
On the ground show support
Attendance at media meets
Reporting with metrics and anecdotal feedback from the show floor, inc. trends

“License to PR are great partners and collaborators and a pleasure to work with. We’re lucky to have them as part of our business and look forward to working together on many more exciting projects.” – Universal Products & Experiences

UNIVERSAL PRODUCTS AND EXPERIENCES

BLE 2025

Supported Universal Products & Experiences exhibitor presence at Brand Licensing Europe.

Secured coverage reached over 20m+, across both licensing trades and consumer titles.

Campaign Background

What We Did

Impact

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