The British Museum

BLE 2024

Supported The British Museum as they made their exhibitor debut at Brand Licensing Europe 2024

Secured coverage reached over 873k+ in licensing and entertainment trades

Campaign Background

Developed a communications strategy that supported The British Museum as they made their exhibitor debut at Brand Licensing Europe 2024. Trade PR secured in advance of the show provided a fascinating insight into the museum’s unique archive of cultural treasures that spans over 2 million years of human history and helped inspire potential licensing opportunities for this iconic institution.

What We Did

Planning and strategy development pre, during and post-show for maximum visibility and awareness of new character IP ‘Bastet’.
Consultancy and guidance to guide the British Museum through the approach to PR for first-time exhibitors.
Proactive editorial placement with no trade ad support.
Collaboration with Informa, License! Global Show Daily & publicity team to secure earned BLE channel opportunities.
On the ground show support.
Attendance at media meets.
Reporting with metrics and anecdotal feedback from the show floor, inc. trends.

Impact

17 pieces of coverage reaching an audience over 873k+ in licensing and entertainment trades
Five interview features with U&E executives
Blanket coverage for the British Museum’s first BLE Preview Statement
Bastet IP inclusion in WGSN’s BLE trends report

“We had a great experience there – back to back meetings, some great leads, good reception. But also we found it energizing; we felt like we reconnected to the industry in a strong way.

And a large part of that was you and the team. Not just in the PR results, but we felt like you ‘got us’ and supported us. So a big thank you for that.” – The British Museum

The British Museum

BLE 2024

Supported The British Museum as they made their exhibitor debut at Brand Licensing Europe 2024

Secured coverage reached over 873k+ in licensing and entertainment trades

Campaign Background

What We Did

Impact

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