Case Studies

The autumn clock change often plays havoc with children’s sleep routine, so Licence to PR helped make bedtimes a breeze with BBC Studios’ Hey Duggee.

Our clients are increasingly looking for PR solutions that will support their retail partnerships, drive sales, and heighten consumer engagement. In Summer 2023 we helped amplify awareness for the experiential retail tours of Gabby’s Dollhouse and Teenage Mutant Ninja Turtles and PAW Patrol

In March 2023, License to PR organised DreamWorks Animation’s golden ticket VIP screening event, celebrating the Series 7 Netflix launch of Gabby’s Dollhouse, and building brand awareness within the UK.

License to PR joined WildBrain to kick off a year-long 25th anniversary celebration for icons of British popular culture and the original disruptors of children’s television, the Teletubbies in 2022.

Supporting Hasbro’s continued efforts towards sustainability with a multi-platform PR campaign spanning experiential, press, broadcast, social and trade media to raise awareness of World Oceans Day.

License to PR led Paramount’s annual PAW Patrol Awards and made it the most PAW-some awards event the brand had hosted to date

To showcase the amazing cross-category range of Jurassic World Dominion product available at retail, LtPR curated an eye-catching gifted product drop which landed on doorsteps with a roar to 11 influencer families and 4 celebrities.

A celebrity and influencer screening event in partnership with ODEON kickstarted a season theatrical re-release in celebration of 40 years of The Snowman and 10 years of The Snowman and the Snowdog.

In Summer 2021 we helped eOne amplify awareness of Peppa Pig’s Summer of Sport youth fitness initiative with Team GB and Twinkl to get young children moving ahead of the 2021 Olympics.

A summer packed full of diverse grass roots PR activities for 9Story’s Karma’s World spanning activations at Notting Hill Carnival, Cocoa Kidsfest and a Retail Tour at 8 Asda Sites Across the UK

In October 2022, we helped take Universal’s 40th anniversary celebrations of E.T. the Extra-Terrestrial to another world on social with fun and engaging influencer content.

Harnessing the huge consumer appeal of Gabby’s Dollhouse product lines in Christmas 2022, LtPR and Universal supported key retailers to promote the toy line and mark the popular pre-school show’s premiere on Tiny Pop.

We have a strong track record in targeting celebrities with tailored products and packages that translate seamlessly into Instagram Stories, Tweets and national press

We are licensed brand management specialists and our core competency is in the promotion of licensed brands on behalf of licensors. Our method is built upon a deep knowledge of all aspects of the competitive licensing landscape and we are connected to the most influential and persuasive B2B media platforms within the industry.

Since 2009, License to PR has helped propel Peppa Pig to a global preschool sensation. Our role involves working hand in hand with the eOne team to manage Peppa Pig brand publicity that covers influencer outreach, events, talent junkets, theatrical releases, celebrity seeding, crisis management, voice talent, corporate announcements and more.