Case Studies

Our experience of representing entertainment studios, toy companies and publishers, including Warner Bros, NBC Universal, Jazwares and Andersen Press, is unrivalled. We have a strong track record of nurturing new, niche and heritage brands, launching and relaunching brands in celebration of milestone anniversaries and supporting licensees and licensing agents.

Take a look at a selection of our work…

A Tubby-tastic 25th Anniversary Celebration!

License to PR helped WildBrain kick off a year-long 25th anniversary celebration for icons of British popular culture and the original disruptors of children’s television, the Teletubbies in 2022.

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Plant with Peppa Sustainability Campaign

License to PR helped Hasbro eOne mark Peppa Pig’s first foray into sustainability with its Plant with Peppa reforestation campaign in partnership with George at Asda, Ecologi and Blues Clothing

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Karma’s World Netflix Broadcast Launch

9 Story invited License to PR to join the block party celebration for Karma’s World, the ground-breaking new Netflix series and legacy project of actor, rapper and producer Chris ‘Ludacris’ Bridges.

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Transformers War for Cybertron Netflix Launch

To launch the final instalment of the hit Transformers television series War for Cybertron on Netflix in Summer 2021, we executed a multi-platform campaign that secured press and social coverage targeting the core age demographic of kids 8-15 years

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The Snowman and the Snowdog Winter Windows Workshop Event

We helped kick off the 2021 festive season by inviting 9 key UK influencer families to The Snowman Winter Window Workshop and Screening Event at Picturehouse Central in London to help generate brand engagement for The Snowman and The Snowdog at Christmas whilst showcasing how it is a well-loved brand that can be integrated seamlessly into festive family traditions

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Peppa Pig’s Summer of Sport

In Summer 2021 we helped eOne amplify awareness of Peppa Pig’s Summer of Sport youth fitness initiative with Team GB and Twinkl to get young children moving ahead of the 2021 Olympics.

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PJ Masks Biggest Little Superheroes

Not all superheroes wear capes - A mission to find the UK’s biggest little superheroes in celebration of National Superhero Day 2021

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Alesha Dixon Celebrates Azura’s 7th Birthday with Trolls

The beat goes on for Trolls World Tour who took the party to the home of Britain’s Got Talent judge Alesha Dixon to celebrate her daughter Azura’s 7th birthday!

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Trolls World Tour x Asda Rocked Social

Trolls World Tour rocked social in the Summer of 2020 with ‘The Great Trolls Giveaway!’  The digital campaign was designed to bring the party home and drive sales of the range of Trolls licensed products that were available to buy from George @ Asda whilst respecting Covid-19 guidelines.

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The Power of Celebrity

We have a strong track record in targeting celebrities with tailored products and packages that translate seamlessly into Instagram Stories, Tweets and national press

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Trade PR Experts

We are licensed brand management specialists and our core competency is in the promotion of licensed brands on behalf of licensors. Our method is built upon a deep knowledge of all aspects of the competitive licensing landscape and we are connected to the most influential and persuasive B2B media platforms within the industry.

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15 Years of Peppa Pig

Since 2009, License to PR has helped propel Peppa Pig to a global preschool sensation. Our role involves working hand in hand with the eOne team to manage Peppa Pig brand publicity that covers influencer outreach, events, talent junkets, theatrical releases, celebrity seeding, crisis management, voice talent, corporate announcements and more.

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