Case Studies

Our experience of representing entertainment studios, toy companies and publishers, including Warner Bros, NBC Universal, Jazwares and Andersen Press, is unrivalled. We have a strong track record of nurturing new, niche and heritage brands, launching and relaunching brands in celebration of milestone anniversaries and supporting licensees and licensing agents.

Take a look at a selection of our work…

Peppa Pig’s Summer of Sport

In Summer 2021 we helped eOne amplify awareness of Peppa Pig’s Summer of Sport youth fitness initiative with Team GB and Twinkl to get young children moving ahead of the 2021 Olympics.

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PJ Masks Biggest Little Superheroes

Not all superheroes wear capes - A mission to find the UK’s biggest little superheroes in celebration of National Superhero Day 2021

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Sprinkling Festive Cheer with The Snowman Winter Windows

We worked with Penguin’s The Snowman Enterprises on a heart-warming charity campaign encouraging families to come together and create a The Snowman themed winter scene in their windows at home to help raise money for children’s hospice charities.

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Alesha Dixon Celebrates Azura’s 7th Birthday with Trolls

The beat goes on for Trolls World Tour who took the party to the home of Britain’s Got Talent judge Alesha Dixon to celebrate her daughter Azura’s 7th birthday!

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Trolls World Tour x Asda Rocked Social

Trolls World Tour rocked social in the Summer of 2020 with ‘The Great Trolls Giveaway!’  The digital campaign was designed to bring the party home and drive sales of the range of Trolls licensed products that were available to buy from George @ Asda whilst respecting Covid-19 guidelines.

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Trolls World Tour PVOD Premiere

To support the new release strategy of Universal’s Trolls World Tour premiere on PVOD platforms, we gifted eleven influencers with Trolls product bundles including access to watch the movie for a bumper family night in.

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Partying with PJ Masks

The PJ Masks consumer products programme was off to a flying start when we helped eOne host a Halloween themed launch party in Central London. We invited some of the UK’s top parenting influencers and their children to attend and their social content helped to create a viral moment for PJ Masks.

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The Power of Celebrity

We have a strong track record in targeting celebrities with tailored products and packages that translate seamlessly into Instagram Stories, Tweets and national press

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Making the Media Bite for Baby Shark

We make brands sing and dance and that’s exactly what we did when we joined forces with Sony Music’s Relentless Records to promote the release of the first Baby Shark music album...

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It’s a Bing thing! Bing at Brand Licensing Europe: Trade Project

Acamar Films hired us promote their debut as an exhibitor at Brand Licensing Europe and to communicate Bing's unique position as a disruptor in the competitive preschool space as the brand enjoyed exponential growth in key European markets.

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Trade PR Experts

We are licensed brand management specialists and our core competency is in the promotion of licensed brands on behalf of licensors. Our method is built upon a deep knowledge of all aspects of the competitive licensing landscape and we are connected to the most influential and persuasive B2B media platforms within the industry.

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15 Years of Peppa Pig

Since 2009, License to PR has helped propel Peppa Pig to a global preschool sensation. Our role involves working hand in hand with the eOne team to manage Peppa Pig brand publicity that covers influencer outreach, events, talent junkets, theatrical releases, celebrity seeding, crisis management, voice talent, corporate announcements and more.

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