Felix the Cat is back – and he’s never looked fresher!
Casting a spotlight on Universal’s cartoon icon at an exclusive launch party
Celebrating the character’s iconic legacy while positioning him for a bold, modern future.
Client Brief
From silent screens to streetwear scenes, Universal’s OG cartoon rebel has been breaking the rules, before rules were even a thing.
LtPR were enlisted to shine a spotlight on this cartoon classic with streetwear savvy influencers and secure trade press that would support their efforts to position Felix as an aspirational lifestyle brand.
Our Response
LtPR utilised the London launch event for Felix at Phonica Records as a springboard to introduce taste makers and press to this iconic character and communicate the scale of Universal’s ambition.
The event transformed guests into the ultimate “cool cats”: from a custom tattoo station and screen-printed streetwear tees to funky DJ sets and themed cocktails, the experience captured the rebellious, playful spirit that has defined Felix for generations.
Through a strategic social and trade press strategy, LtPR ensured the event’s energy reached far beyond the venue. To bridge the gap from black-and-white screens to today’s social feeds, two streetwear influencers were enlisted to produce on-the-ground content, blending nostalgia with contemporary cool. Trade press coverage extended Felix’s reach across key industry channels, reinforcing the relevance of Felix to both legacy fans and new audiences.
