A thrillifying Wicked movie influencer campaign in collaboration with Smyths Toys
1.3 million Social Reach
Client Brief
Leverage excitement around the upcoming theatrical release of Wicked to raise consumer awareness for the Wicked products available at Smyths Toys.
Position Wicked as an aspirational brand with teenagers and parents of children 8+ to drive retail sales
Our Response
License to PR identified and collaborated with two top tier influencers who perfectly aligned with Wicked’s core values of sisterhood and friendship whilst also being genuine fans of the brand, to promote products available from Smyths Toys.
We worked closely with the influencers to ensure content was created in their native style, whilst also including a strong call to action for a thrillifying brand collaboration.
We encouraged content posting on both TikTok, which boosted reach and engagement, and Instagram, for retail links and collaborative posting with Smyths Toys.
As a fantabulous bonus, we secured our influencers invitations to an exclusive Wicked screening, giving our talent early access to the film which resulted in additional organic content across their social channels, positive brand affinity and strengthened relationships with our influencer partners.
The Results
1.3m Total Follower Reach Across Instagram & TikTok
