The World Of The Snowman

Client Brief

As the long term PR partner for Penguin’s The World of The Snowman, each year License to PR executes a seasonal influencer campaign to maintain brand profile and relevance amongst each new generations of parents.

Our Response

Our seasonal campaigns for The World of Snowman has grown year-on-year since we were first engaged in 2020. Activations have ranged from a Winter Windows celebrity photoshoot at home with the Andre family and an intimate influencer Winter Workshop led by IG Artist James Lewis to a celebrity red carpet anniversary screening at London’s Odeon Leicester Square and a star-studded afternoon tea and stage show experiences.

The Results

Our inaugural The Snowman Winter Windows campaign in 2020 saw us orchestrate an exclusive Christmas family photoshoot with Peter and Emily Andre and their children in aid of Chestnut Tree House charity which generated 625 mill online reach, 675k print circulation and 1.6 mill social reach.
An intimate Winter Windows Workshop and Screening Event in 2021 for 8 gifted micro family influencers generated 921k total social reach with 44% diverse attendance.
To celebrate the 40th anniversary and limited theatrical re-release of The Snowman movie at Odeon cinemas in 2022, a festive celebrity and influencer screening attended by Tom and Giovanna Fletcher and Tinchy Stryder generated coverage with 276 mill reach.
In 2023, LtPR organised a magical day out for 10 top-tier influencer and celebrity families to attend The Snowman stage show performance at Sadler’s Wells theatre followed by a delicious The Snowman themed afternoon tea at The Grosvenor House Hotel with guests including Emily Andre, Charlene White and Heidi Range which generated a combined press and social reach of 15 million.

PENGUIN RANDOM HOUSE

The World Of The Snowman

Sprinkling Festive Cheer Every Year for The Snowman

Leading The Snowman Seasonal Press Office for Over 4 Years

Client Brief

Our Response

The Results

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