We’re License to PR, a London-based communications agency specialising in connecting the right people with brands and products. Experts in licensing, our experience in representing the Consumer Products divisions of entertainment studios is unparalleled.

Founded in 2006, our clients include Warner Bros., NBC Universal, Cartoon Network, Entertainment One, Silvergate Media and Imperial War Museum, amongst others.

Bringing over 15 years’ experience in traditional film and entertainment PR, we spotted early on that licensing isn’t niche, it’s necessary. We work in the belief that the whole of any licensing programme is greater than the sum of its parts and Consumer Products are vital to the success of any franchise.

With Warner Bros. Consumer Products UK as our founding client, we’ve built our business through word-of-mouth recommendations, an outstanding client retention rate and our commitment to promoting the very best brands and products out there, across global timelines.

Louise O’Shea and Diana Veysey, License to PR

Email us at louise@licensetopr.co.uk


Take a look at our areas of core expertise and broad range of skills…

Brand Publicity

When it comes to publicising big brands, we pride ourselves on being industry leaders. Using our imaginative flair and expertise, we create bespoke and high-impact brand campaigns across trade, consumer and social media. Highly experienced in building brand stories, we manage consistent, timely presence for our clients across relevant media, maximising brand momentum and exposure. The result? Enhanced and elevated industry profiles, with our clients’ products connected to the most influential consumers at the most opportune moments.

Trade PR

Since launching License to PR, we have pioneered a progressive approach to trade communications for the licensing industry that drives our clients’ news and help them to achieve their business objectives.   Our clients have on-call access to our wealth of knowledge and experience. We know how to develop and amplify communications in the long term, which is how lucrative franchises are built. With our keen eye for the pivotal moments in the licensing calendar, we are experts in maximising its ebb and flow.

Influencer Outreach

One of the key factors influencing consumer purchasing decisions is peer to peer recommendations across social media platforms like Instagram. Working with a wide range of parenting influencers across the UK, we organise regular outreach campaigns to showcase our clients’ products throughout the year. We enjoy telling brand stories; our campaigns are based on seasonal hooks, brand partnerships, parenting issues and marketing themes tied in to relevant products, creating captivating and engaging social content.


We curate and host the very best events for influencers and VIPs – Very Important Parents. We understand that a package through the letterbox can’t compare with experiencing and interacting with beloved or new products and brands. Events perfectly leverage key influencers’ opportunities for creating social buzz, generating word of mouth recommendations and highlighting availability. From partying with PJ Masks to Fun in the Foyer for a Peppa Pig cinema screening, our bespoke events make a showstopping impact every time.

Celebrity Seeding

We understand how a celebrity’s endorsement can raise the commercial potential of your products and brands. By closely monitoring the media, we identify the right celebrities to represent your brands and develop personalised product packages to generate unmissable social media coverage. We build meaningful relationships with celebrities who have expressed an interest in the brands we promote, by targeting them with tailored products that translate into impactful media coverage.

Major Anniversaries

The major anniversary of a much-loved brand is a perfect opportunity to celebrate. We specialise in leveraging this news hook and executing multi-platform PR activity, which spans print, broadcast, online and social media. From talent interviews, press packs and celebrity seeding to showcasing new product releases and much more, we co-ordinate inclusive campaigns that highlight the product’s diversity and longevity. Working in close collaboration with key partners, we are experts in commemorating those big milestones in style.

Contact us on 0207 637 4660 or email louise@licensetopr.co.uk


Click on a case study below to see how we did it…


Meet the people behind License to PR…

Managing Director

Louise O’Shea

Diana Veysey

Diana Veysey

Senior Account Executive

Hayley Ticehurst

Managing Director

Louise O’Shea

The founder of License to PR, Louise started the business with Warner Bros. Consumer Products as her first client, retaining them to this day. A pioneering licensing specialist with exceptional industry knowledge, Louise is an expert in media management, copywriting and communications and growing new business. Louise works closely with clients to develop brand strategies and increase their value to its full potential.


Diana Veysey

Diana has a proven track record of getting youth, entertainment and lifestyle brands noticed and is highly skilled at putting brands front and centre of the people that matter. Responsible for helping to turn Peppa Pig into a global phenomenon, Diana specialises in matching pre-school brands with the biggest influencers, helping charities maximise brand partnerships, discovering the latest PR talents and bringing home new business.

Senior Account Executive

Hayley Ticehurst

Hayley completed her PR degree at Bournemouth University and joined the team in July 2018, following a placement at The Walt Disney Company as a Character Events intern. Hayley works on many of our amazing brands, including Peppa Pig and PJ Masks and is at the forefront of driving the agency’s consumer and social campaigns.


An overview of the clients we work with…


If you’re interested in working with us, please don’t hesitate to get in touch…

For more information on License to PR, or to find out how we can help your company, please fill out the form below.

t: 0207 637 4660  e: louise@licensetopr.co.uk

8 Marylebone Passage, London, W1W 8EX