Client case studies and results

Purrfect Gabby’s Dollhouse Deliveries!

Harnessing the huge consumer appeal of Gabby’s Dollhouse product lines in Christmas 2022, LtPR and Universal supported key retailers to promote the toy line and mark the popular pre-school show’s premiere on Tiny Pop.

To showcase the amazing range of Gabby’s Dollhouse products available at Smyths Toys, we sent 10 of Instagram’s biggest Gabby fans their very own Meow Meow Mail and commissioned the design of a picture-purrfect branded box to guarantee high-energy, visibly engaging sponsored social media content.

We also supported products available at The Entertainer, by curating an irresistible gifted product drop, with Dollhouse Deliveries landing on the doorsteps of 10 micro-influencers. An eye-catching box inspired by Gabby’s Dollhouse was created and filled with meow-mazing additions to every Gabby fan’s Christmas wish list.

Leveraging Gabby’s Dollhouse as the must-have toy for Christmas, we secured multiple national media product placements for the brand’s ‘Purrfect Dollhouse’ hero playset to drive sales over this key retail period including coverage in The Sun, The Daily Mirror, Daily Star Sunday, Daily Mail, Daily Express, The i, Irish Mirror and Irish Sun.

733.5k Total Social Reach (across Smyths & The Entertainer campaigns)
593.6m Total Press Reach
45 Total Pieces of Press Coverage
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