The Approach
Brands don’t have birthdays or new products all the time and part of our expertise is in building stories around each brand, day by day.
We are licensed brand management specialists and our core-competency is in the promotion and protection of licensed brands on behalf of licensors. We have pioneered a progressive and innovative approach to brand promotion, offering the very best-in-class services to all our clients. Our method is built upon a deep knowledge of all aspects of the competitive licensing landscape. We are connected to the most powerful and persuasive platforms within the industry and beyond including entertainment, marketing, and retail trades, broadcast outlets, sector-specific publications and live events.
Our holistic understanding of the licensing business enables us to recognize the best routes to coverage, bringing together the right story with the perfect opportunity. We have also built substantial long-term equity with top calibre clients including NBC Universal, Warner Bros., Cartoon Network and Entertainment One that cover every aspect of the complex licensing equation.
Our full-market knowledge coupled with our list of long-term partners gives us a unique perspective from which to offer expert client counsel. To service our vision, we have a knack for tapping into the highest echelon of journalist-standard research and copywriting talent that enables us to carefully craft narratives in a way that demands attention in a media environment where mundane is just not an option. With a complete understanding of the entire brand life-cycle and the rhythms of the licensing calendar, we confidently steer our clients towards the highest profile opportunities. Making a true impact on key stakeholders is what we do best.
Our clients can expect a personal, day-to-day approach with on-call and on-demand access to our peerless industry knowledge to help create and sustain viable licensing franchises.
Results
There is no one way to measure success. Our wins are the result of an entire scope of coverage including press releases, features, supplements, award entries, speaking engagements, digital imprints, unique events and the like. The best measure of our success is our long-list of lucrative franchises that we have assisted over the years including Peppa Pig, Harry Potter and Jurassic World.
