A celebrity and influencer screening event in partnership with ODEON kickstarted a season theatrical re-release in celebration of 40 years of The Snowman and 10 years of The Snowman and the Snowdog.
Helping to bring the magic of The World of The Snowman to life for families for a third consecutive year, License to PR joined Penguin Random House Children to celebrate the 40th anniversary of The Snowman and the 10th anniversary of The Snowman and The Snowdog in partnership with ODEON cinemas to kick off a 6-week theatrical re-release in over 70 cinemas nationwide.
License to PR launched the partnership with a festive VIP double bill screening event at the ODEON Luxe Leicester Square which was attended by celebrities including Tom and Giovanna Fletcher and Tinchy Stryder, TikTok sensation and violinist Esther Abrami, who also performed live on stage, a host of popular UK parenting influencers in addition to Howard Blake OBE, who composed the original soundtrack to The Snowman.
Celebrity couple Tom and Giovanna Fletcher’s attendance was amazing for event coverage, leading to 14 pieces of social coverage shared with their combined 4 million followers. Their attendance also featured in all 10 pieces of press coverage.
10 pieces of national and online coverage including Daily Mail, Evening Standard, HELLO Magazine, MSN and Yahoo! News with a total combined reach of over 268 million
A total of 201 pieces of social content from celebrities and influencers in attendance with a following of over 7.7 million, resulting in a combined reach of over 276 million!