License to PR helped Hasbro eOne mark Peppa Pig’s first foray into sustainability with its Plant with Peppa reforestation campaign in partnership with George at Asda, Ecologi and Blues Clothing.
We engaged two mid-tier influencers to raise awareness of the initiative amongst UK families across social and also created press kit materials and campaign guidelines to ensure that all partners had approved and consistent messaging that would act as a useful blueprint for future brand campaigns.
The 2 influencers we selected created engaging reels, with careful messaging to mark a gentle entrance into the sustainability landscape. The extremely professional reel footage created by both influencers focussed on exploring nature with children, Peppa’s love for the planet and the benefits of planting trees. Influencers provided direct links to purchase trees with Ecologi to plant in Peppa’s Forest and gave a soft nod to the product range at Asda