Client case studies and results

Plant with Peppa Sustainability Campaign

This autumn, Peppa Pig’s reforestation programme has pledged to plant 10,000 trees in the UK to help rebalance the Earth’s atmosphere! And to celebrate, Peppa has kindly planted a tree in our honour which we couldn’t wait to check out online in the virtual forest! It’s so cool that you can see exactly where they’ve been planted, and watch it grow!

License to PR helped Hasbro eOne mark Peppa Pig’s first foray into sustainability with its Plant with Peppa reforestation campaign in partnership with George at Asda, Ecologi and Blues Clothing.

We engaged two mid-tier influencers to raise awareness of the initiative amongst UK families across social and also created press kit materials and campaign guidelines to ensure that all partners had approved and consistent messaging that would act as a useful blueprint for future brand campaigns.

The 2 influencers we selected created engaging reels, with careful messaging to mark a gentle entrance into the sustainability landscape. The extremely professional reel footage created by both influencers focussed on exploring nature with children, Peppa’s love for the planet and the benefits of planting trees. Influencers provided direct links to purchase trees with Ecologi to plant in Peppa’s Forest and gave a soft nod to the product range at Asda

10,993 Trees Planted
47,200+ Combined Reel Views
107 Click Throughs from Stories in 7 days
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