Client case studies and results

Vogue Williams Pays Tribute to Six Brave Little Heroes at the PAW Patrol® Awards Ceremony

“It has been an honour to be involved in the PAW Patrol Awards this year. The children are truly inspirational and I’m so proud and humbled to be able to shine a spotlight on their achievements at this fantastic ceremony today.”
Vogue Williams

License to PR led the organisation of Paramount’s  annual PAW Patrol Awards with the goal of making it the  most PAW-some awards event the brand had hosted to date. Recruiting celebrity mum of three, Vogue Williams, and bringing media partner Netmums on board to drive public entries and judge the awards in the three months leading up to the event, LtPR then led the celebrations at London’s Soho Hotel on Saturday 8th October where the six UK winners  were honoured with trophies at the exclusive star-studded ceremony. This was attended by Vogue and her son Theodore who were joined by celebrity families including Lauren Goodger, Imogen Thomas, Joe Garratt, Shelby Trible, Amy Willerton plus some of the UK’s most popular parenting influencers.

The event garnered 10 national news articles  across Daily Mail, The Sun, Daily Mirror and OK! with a combined reach of 485 million plus Vogue was interviewed beforehand by Heat, Sun Fabulous and the Irish Mirror. Social coverage posted by celebrities and influencers including Anna Whitehouse (Mother Pukka), Patricia Bright and Gemma Bird (Money Mum) on the day also boosted exposure with 80 pieces of social content reaching a combined audience of over 6 million.

575 million Total Campaign Reach
8.5 million Social Media Reach
20 National & Regional Press Articles
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We worked with Licence to PR to support the launch of a new children's entertainment IP in the UK. Their professionalism, commitment, communication and idea generation has quite simply been outstanding. They offer a unique flexible approach, which is always so important in the early days of a brand launch, and understand and have the willingness to move with us through the brands growth phases and early lifecycle, and the ability to adapt strategies in sync. Licence to PR are best in class when it comes to reporting on activities and their attention to detail, and is always appreciated. We always look forward to our meetings with the team, and look forward to continuing to work together in the future.
Retail Monster, UK Licensing Agent for 9Story
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