Client case studies and results

Karma’s World Netflix Broadcast Launch

9 Story invited License to PR to join the block party celebration for Karma’s World, the ground-breaking new Netflix series and legacy project of actor, rapper and producer Chris ‘Ludacris’ Bridges. Inspired by his own daughter Karma, the show follows Karma Grant, an aspiring musical artist and rapper with big talent! Karma use her voice to help her family, friends and community while learning just how much power her words can have.

Karma’s World launched globally in October 2021 and it’s our job to build brand awareness across the UK, now and in the months ahead, as 9 Story prepares to debut consumer products and activations that will shake up the face of children’s entertainment as we know it.

Our multi-platform launch campaign leveraged Chris Bridges in press interviews and coverage secured in national media including Metro, The Sun, First News and Capital Xtra. A long-term brand alliance has been formed with Cocoa Girl, the UK’s first black children’s publisher resulting in an event, magazine takeover and sustained social media presence across its highly engaged channels. We’re seeking out brand champions across every facet of the UK media, leaving no stone unturned as recruit voices to shout about why #representationmatters!

40.3 million Total Combined Reach at Launch
£116.5k Media Value of Influencer Outreach
3,900 Attended Karma's World Sponsored Event in Dulwich
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We worked with Licence to PR to support the launch of a new children's entertainment IP in the UK. Their professionalism, commitment, communication and idea generation has quite simply been outstanding. They offer a unique flexible approach, which is always so important in the early days of a brand launch, and understand and have the willingness to move with us through the brands growth phases and early lifecycle, and the ability to adapt strategies in sync. Licence to PR are best in class when it comes to reporting on activities and their attention to detail, and is always appreciated. We always look forward to our meetings with the team, and look forward to continuing to work together in the future.
Retail Monster, UK Licensing Agent for 9Story
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