9 Story invited License to PR to join the block party celebration for Karma’s World, the ground-breaking new Netflix series and legacy project of actor, rapper and producer Chris ‘Ludacris’ Bridges. Inspired by his own daughter Karma, the show follows Karma Grant, an aspiring musical artist and rapper with big talent! Karma use her voice to help her family, friends and community while learning just how much power her words can have.
Karma’s World launched globally in October 2021 and it’s our job to build brand awareness across the UK, now and in the months ahead, as 9 Story prepares to debut consumer products and activations that will shake up the face of children’s entertainment as we know it.
Our multi-platform launch campaign leveraged Chris Bridges in press interviews and coverage secured in national media including Metro, The Sun, First News and Capital Xtra. A long-term brand alliance has been formed with Cocoa Girl, the UK’s first black children’s publisher resulting in an event, magazine takeover and sustained social media presence across its highly engaged channels. We’re seeking out brand champions across every facet of the UK media, leaving no stone unturned as recruit voices to shout about why #representationmatters!