Client case studies and results

Alesha Dixon Celebrates Azura’s 7th Birthday with Trolls

Thank you to @trolls & @smythstoys for throwing Azura a very special Trolls Fest Virtual party today! Such a lucky girl!!!
Alesha Dixon

The beat goes on for Trolls World Tour who took the party to the home of Britain’s Got Talent judge Alesha Dixon to celebrate her daughter Azura’s 7th birthday!

Crazy times call for creative thinking so Trolls Fest Virtual saw Trolls super fan Azura celebrate in style with her family bubble and all her friends joining by Zoom. The birthday girl danced the afternoon away with Poppy and Branch and all guests were gifted bumper party bags and boxes courtesy of retail partner Smyths Toy Superstores. Consumers were invited to join in the fun with Alesha offering 3 lucky winners the chance to win one of three prizes of a Poppy Toddler Doll from Hasbro and a £100 Smyths gift card.

1 million Reach of Alesha Dixon's Instagram
7.6% Engagement rate including likes, comments and story views
314 million National reach of news stories on The Sun, Hello!, Express and OK!
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It was such a great event and I’m really pleased we got so much consumer press!
Universal Brand Development
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