Background
Since 2009 License to PR has taken Peppa Pig from being a £100 million a year, home-grown British success story to a global preschool sensation, driving over $1 billion annual retail sales worldwide.
It has always been a joy to work on Peppa Pig with the brand owner Entertainment One. Between us, we never tire of finding new ways to promote the brand. Our role involves working hand in hand with the team headquartered in eOne’s London office to manage Peppa Pig brand publicity across trade and consumer PR. We developed the blueprint for brand intelligence across international markets when Peppa’s licensing went global, and we continue to work with the animation studio to promote valuable creative resources from behind the scenes.
Results
Highlights of our work with Peppa Pig include unmissable coverage of the Queen jumping in muddy puddles for her Diamond Jubilee; a feature on Daddy Pig for men’s lifestyle magazine Esquire, recording a message of support from Peppa to Andy Murray during Wimbledon with BBC Radio 4, a four page feature in the Sunday Times, numerous TV and radio interviews for the UK based voice talent including a 10 minute interview promo on BBC’s The One Show. For the brand’s 15th anniversary celebrations we invited celebrities and influencers to a premiere at London’s Leicester Square to publicise Peppa’s latest cinema release and promoted the launch of the brand’s first album which sparked a tongue in cheek chart battle with pop star Iggy Azaela.
