Client case studies and results

Celebrities and Superfans Celebrate the Epic Conclusion to the Jurassic World Franchise

License to PR collaborated with Universal to promote the Jurassic World Dominion product lines across multiple retailers to celebrate the epic conclusion to the legendary Jurassic World trilogy!

To showcase the amazing cross-category range of Jurassic World Dominion product available at retail, LtPR curated an eye-catching gifted product drop which landed on doorsteps with a roar to 11 influencer families:

  • Commissioned a creative design agency to create an incredible bespoke branded box for high impact social posts
  • Each package was packed with a fierce range of products provided by a selection of top- tier licensees including toys, plush, books and apparel, available to purchase at key retailers Smyths and Very
  • Bespoke product drops sent to 9 micro influencers and authentic Jurassic World fans, generating 6 grid posts/reels and 22 stories (1.75m total combined following)
  • Extra special exclusive packages gifted to
    2 known celebrity fans, with unreleased product, resulting in an outstanding 3 stories from celebrity parent Frankie Bridge (1.5m+ followers) with a media value of £75k alone


To support the range of apparel on sale in-store and online at George at Asda, LtPR also focussed on Jurassic World as a ‘dad and lad’ experience and highlighted this aspect of the range by partnering with celebrity dad JB Gill who posted content with his x-year old son, Ace:

  • Content imagery perfectly showcasing a “lads night in” with son Ace ‘twinning’ in matching father and son pyjamas as they enjoyed the perfect Jurassic World movie night
  • JB shared a carousel grid post on Instagram (3 image) and 4 supporting story frames to his 174k followers
  • Created a buzz on social via his own channels, as well as ASDA channels, to help drive online purchases
  • 100% positive comments, and an estimated media value of £18.69k


1.7 million Total Social Reach
9.34% Engagement rate
£842k Media Value
Go to Top