The Power of Celebrity
What we do
We understand just how effective a celebrity endorsement can be in raising the commercial potential of products and brands. We monitor the media closely in order to identify and build meaningful relationships with the most appropriate celebrities. We have a strong track record in targeting celebrities with tailored products and packages that translate seamlessly into Instagram Stories, Tweets and national press
Notable examples include reality TV star Samantha Faiers attending the Peppa Pig: Festival of Fun premiere resulting in coverage on the Daily Mail Online, The Sun Online and OK! in addition to her Instagram square which was seen by her 2 million+ followers. We also identified the Beckham’s as Peppa Pig fans and David Beckham posted two Instagram stories of him reading a personalised Peppa Pig book we sent to Harper Beckham. David Beckham subsequently started following @officialpeppa, the official Peppa Pig Instagram account. World Book Day provides a great promotional hook for licensed costumes and actress and TV presenter Kimberly Walsh posted a picture of her child wearing a Very Hungry Caterpillar costume to her 660k followers – a very happy ending indeed!