The Power of Celebrity2019-11-25T12:30:22+00:00
Client case studies and results

The Power of Celebrity

"15 years of muddy puddles... The kids loved the new film #peppapigfestivaloffun thank you for having us x"
- Samantha Faiers - Reality TV Star

What we do

We understand just how effective a celebrity endorsement can be in raising the commercial potential of products and brands. We monitor the media closely in order to identify and build meaningful relationships with the most appropriate celebrities. We have a strong track record in targeting celebrities with tailored products and packages that translate seamlessly into Instagram Stories, Tweets and national press

Results

Notable examples include reality TV star Samantha Faiers attending the Peppa Pig: Festival of Fun premiere resulting in coverage on the Daily Mail Online, The Sun Online and OK! in addition to her Instagram square which was seen by her 2 million+ followers. We also identified the Beckham’s as Peppa Pig fans and David Beckham posted two Instagram stories of him reading a personalised Peppa Pig book we sent to Harper Beckham. David Beckham subsequently started following @officialpeppa, the official Peppa Pig Instagram account.  World Book Day provides a great promotional hook for licensed costumes and actress and TV presenter Kimberly Walsh posted a picture of her child wearing a Very Hungry Caterpillar costume to her 660k followers – a very happy ending indeed!

Key achievements

58 million followers Social reach of David Beckham Peppa Pig posts on Instagram
61 million+ coverage reach Sam Faiers VIP event attendance
660k followers Social reach of Kimberley Walsh for World Book Day promotion
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