This week, we made an expedition to the recently launched Sylvanian Families Pop-Up shop in Brewer Street, Soho which is taking full advantage of the October half term footfall in Central London in the lead up to the all-important Christmas retail period.
This Sylvanian Families Pop-Up shop made us feel like we were being welcomed into one of the character’s own homes. It brought a little bit of sunshine into our life on a typically grey and drizzly London afternoon, and took me back to my childhood when playing with these little creatures filled my days. It was only when I’d stopped reminiscing that I realised a giant Sylvanian Bunny was stood right next to me waving!
For any fan of this popular collectable toy brand, a visit to this pop-up is a must. As you enter, the Japanese Sylvanian Families theme song plays overhead (the toys were manufactured in Japan beginning 1985 and were later sold in Britain from 1987). It is well placed, as one side of the store displays some exclusive Japanese character sets and houses. They even have a display case with the first house introduced by Sylvanian Families in 1985, with its recognisable red roof. On the other side of the shop, visitors can purchase exclusive sets only available at this Pop-Up shop, including a family of Chihuahua dogs.
There’s no denying the clear benefits of activating a Pop-Up shop for a licensed brand in an ever evolving and challenging retail landscape. It gives kids and their parents the opportunity to touch and feel the products in a way that digital cannot compete and what parent would leave their child empty handed after a visit to this charming store? This Brewer St pop-up also has a London tourism theme running throughout – with a red phone box, a life-size Sylvanian dressed up as the Queen’s Guard and paintings of London’s cityscape on the wall behind- making it a perfect retail destination for London dwellers and tourists alike.
The License to PR Team x
If you want to visit either Sylvanian Families hot-spots, now’s the time!
Sylvanian Families Pop-Up: 52 Brewer Street, Soho. Open 19 October 2019- 5 January 2020
Sylvanian Families Islington Shop: 68 Mountgrove Road, Finsbury Park, London, N5 2LT. Open 9am-5pm Monday to Saturday