Social Media Executive Salary DOE + Bonus scheme + Benefits

If you’re a social media executive looking for a new challenge and would relish the opportunity to work with leading entertainment and children’s brands, then this could be the role for you! License to PR is seeking a Social Media Executive to help drive the agency’s social media strategy and become a key member of our team at an exciting period of growth.

About License to PR

Based in Central London’s vibrant Oxford Circus, License to PR is a specialist PR agency that represents the consumer products divisions of global entertainment studios. We manage PR for some of the leading children’s entertainment and toy properties across a client roster that includes Universal Studios, Warner Bros, Hasbro’s eOne and Jazwares working on brands including Peppa Pig, Trolls, Jurassic World, Squishmallows, Octonauts, Elmer the Elephant and The Very Hungry Caterpillar.

We are a close knit, collaborative and smart-thinking team that has gained an unparalleled reputation in the licensing and entertainment industry. Attention to detail, initiative and strong work ethic are important qualities as is the ability to be part of a team, have a laugh and enjoy what you do. Excellent opportunities for career development for those keen to learn plus a benefits package that prioritises the wellbeing of our staff. The role is full-time, however, flexible working opportunities are available. Benefits include 25 days holiday, holiday between Christmas and New Year in addition to annual allowance, monthly contribution towards health or fitness and early finish on a Friday.

About the Role

Background: Your 2 years+ experience at a digital agency or in-house digital team will have given you extensive knowledge of the UK social media landscape working across platforms like Tik Tok, YouTube, Facebook and Instagram to drive content creation and direct online product sales. An understanding of how to position brands on social media and allocate advertising to engage effectively with the right audiences is crucial. Retail driven social campaigns are an increasingly important part of our consumer PR offering, so the chosen candidate will ideally have experience of driving footfall to retail in-store and online.

Duties: Responsible for creating social strategy and content ideas across multiple influencer outreach campaigns including paid advertising campaigns. The ideal candidate will be passionate about all things social so that they’re up-to-date on the latest digital technologies and social media trends.

You’ll have an instinct for selecting the right influencers for each campaign with the help of our Wearisma software and picking the best platforms for activity. You will enjoy diving deep into engagement rates and audiences to put together campaigns with compelling themes that resonate with consumers and position our clients’ brands in the best possible light. You’ll know the best methods and software for evaluating results and be able to present these stats back to clients in data driven and comprehensive reports.

Creativity: Your creativity will be put to good use contributing to campaign ideas and narrative themes for our outreach campaigns and your copywriting skills will produce thoughtful and compelling briefs and captions.

Agency social: In addition to driving the social strategy of our consumer campaigns, under the supervision of a Junior Account Manager you’ll also have the ability to shape the agency’s own social channels to increase our following, create interesting content and engage with our followers.

Experience in retail marketing, youth, toy or entertainment sectors would be a distinct advantage although full training will be given and a genuine interest in the work that we do is imperative.  Given that the initial months in this role may be spent working remotely until we’re all back in the office, we need someone who can hit the ground running and effectively prioritise their own workload.

Apply now by sending your CV and a covering letter to: Please outline why you would like to join our agency and how your experience and skills would make you a suitable candidate. Take a look at our website to get an insight into what we do: Only applicants with relevant previous social PR and digital experience will be considered for the role.