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To use the power of celebrity to generate interest and raise the commercial potential of our client/'s products and brands. Cut through all that 'stuff' that celebrities are routinel...
To raise the profile of Peppa Pig in the media, develop mainstream consumer awareness and extend the brand's core demographic beyond kids and parents.
As eOne's retained PR agency, LtoPR developed a comprehensive consumer PR strategy to support the UK launch of a the brand new superhero preschool show, PJ Masks.