Licensing Trade PR

Setting a new standard in trade publicity
Over the course of our 8-year history we have pioneered a progressive approach to trade communications for the licensing industry. We believe that licensing news is much more than standard deal announcements. As such our clients have delivered the Key Note Address at Brand Licensing Europe, been interviewed about retail trends in the emerging markets for Planet Retail, built fashion case studies for global trend forecaster WGSN and have graced the front covers of many trade magazines. We target the broadest possible range of media and look towards marketing, retail, broadcast, trend forecast services and sector specific media in addition to the licensing and toy press to drive our clients' news and help secure high profile promotional partnerships and increase retail distribution.

The Very Hungry Caterpillar

To create an inescapable PR campaign to mark the 45th children's title The Very Hungry Caterpillar

Celebrity Seeding

To use the power of celebrity to generate interest and raise the commercial potential of our client/'s products and brands. Cut through all that 'stuff' that celebrities are routinel...

PJ Masks Party

As Entertainment One's retained PR agency, License to PR were tasked to create a premium event that would effectively showcase new PJ Masks product ranges, promote new content, highligh...