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Licensing Trade PR

Setting a new standard in trade publicity
Multi-client
Over the course of our 8-year history we have pioneered a progressive approach to trade communications for the licensing industry. We believe that licensing news is much more than standard deal announcements. As such our clients have delivered the Key Note Address at Brand Licensing Europe, been interviewed about retail trends in the emerging markets for Planet Retail, built fashion case studies for global trend forecaster WGSN and have graced the front covers of many trade magazines. We target the broadest possible range of media and look towards marketing, retail, broadcast, trend forecast services and sector specific media in addition to the licensing and toy press to drive our clients' news and help secure high profile promotional partnerships and increase retail distribution.



Peppa Pig

To raise the profile of Peppa Pig in the media, develop mainstream consumer awareness and extend the brand's core demographic beyond kids and parents.


25 years of Elmer

We helped Andersen Press celebrate the 25th Aniversary of Elmer in the UK.


PJ Masks

As eOne's retained PR agency, LtoPR developed a comprehensive consumer PR strategy to support the UK launch of a the brand new superhero preschool show, PJ Masks.