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PJ Masks

PJ Masks
eOne
As eOne's retained PR agency, LtoPR developed a comprehensive consumer PR strategy to support the UK launch of a the brand new superhero preschool show, PJ Masks. We were tasked to maximise awareness of the show amongst UK consumers and media, generate excitement around the broadcast launch and position PJ Masks as the new safe and age appropriate show for pre-schoolers.
Through our savvy PR techniques and strong media contacts, we successfully introduced UK consumers to PJ Masks through a slew of press activity. Impactful coverage in Daily Mail Weekend, Disney Junior magazine, Kin and Kidzcoolit, to name but a few, engaged the show's target audience and positioned PJ Masks as the new must-watch show for budding young superheroes.



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