We worked with Penguin’s The Snowman Enterprises on a heart-warming charity campaign encouraging families to come together and create a The Snowman themed winter scene in their windows at home to help raise money for children’s hospice charities.
To elevate awareness of the initiative and achieve national media coverage, we organised a festive The Snowman themed photoshoot at the home of celebrity influencer Peter Andre who created his own Winter Window with his family. Assisted by a professional stylist and experienced entertainment photographer, we captured a fantastic set of images to pitch to national media that provided compelling seasonal content for news and showbiz desks. At three separate times Peter also posted images and videos on his Instagram stories and grid encouraging families to get involved which were seen by his 1.6 mill followers.
We also secured coverage in multiple national media outlets including The Sun, Daily Mail, Daily Mirror, Hello and Ok. In addition, Peter also covered the event with an exclusive picture of himself and oldest son Junior in his weekly New! Magazine column giving the campaign an extra boost in the weeks leading up to Christmas. Insights from Peter’s Instagram feed demonstrated an average 8.14% engagement rate with an impressive 14% engagement from his stories alone.