BLE Character Parade
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We’re License to PR

A London-based communications agency specialising in connecting brands and products with the right people.

We are experts in licensing and our experience of representing Consumer Products divisions of entertainment companies is unrivalled. Founded in 2006, we represent the brands of Warner Bros., NBC Universal, Cartoon Network, Entertainment One, Silvergate Media, Imperial War Museums, and many others.

Louise O’Shea and Diana Veysey, License to PR


Brand Publicity

When it comes to promoting brands, we pride ourselves on being industry leaders. It doesn’t matter whether we are working with big and well established brands or young challengers, we combine imaginative flair with specialist expertise to create high-impact brand campaigns. We are very skilled in building brand stories and in managing, strategic communications for our clients to achieve the maximum exposure across all relevant media.

Trade PR

Since launching License to PR, we have pioneered a progressive tailored approach to trade communications that drives our clients’ news and helps them to achieve their business objectives. Clients have on-call access to our knowledge and experience and we help them manage the important moments, and the ebb and flow of the licensing calendar. As our long-standing client relationships show, we are expert in developing and amplifying communications for the long term, which is how lucrative franchises are built.

Influencer Outreach

Peer to peer recommendations are an increasingly important influence on consumer purchasing. We work across social media with a wide range of parenting, lifestyle and celebrity influencers and we organise themed outreach campaigns to showcase our clients’ products throughout the year. We are skilled at telling simple but very effective brand stories and our campaigns are often linked to current issues or seasonal hooks, while reinforcing a client’s marketing objective or positive brand messaging.


A package through the letterbox is great but nothing compares to experiencing a brand in real life. We create and host successful hot ticket events using our own networks to attract attendees who will generate a social buzz as well as national press coverage and positive word of mouth. From partying with PJ Masks to Fun in the Foyer at the recent Peppa Pig Festival of Fun cinema premiere, our bespoke events make a positive impact and add value every time.

Celebrity Seeding

We understand just how effective a celebrity endorsement can be in raising the commercial potential of products and brands. So we monitor the media closely in order to identify and build meaningful relationships with celebrities that can represent your brand. We have a strong track record in targeting celebs with tailored products and packages that translate seamlessly into wide-reaching media coverage that has impact and, often, longevity.

Major Anniversaries

A major anniversary or milestone is the perfect opportunity for a brand to celebrate. We specialise in making the most of these anniversaries with multi-platform PR activity spanning print, broadcast, online and social media. This might include talent interviews and celebrity seeding or showcasing new products and creating news stories. This involves working very closely with partners to celebrate those big milestones with impact and style.


Louise O’Shea
Managing Director

Louise is the founder of License to PR. She started the agency in 2007 with Warner Bros. Consumer Products as her first client and retains them to this day. Louise has exceptional industry knowledge and has built a strong reputation as a creative and realistic media strategist. She leads new business and works closely with clients to develop programmes that help brands to reach their full potential.

Diana Veysey

Diana is License to PR’s Director. She has a proven track record of shining a bright spotlight on youth, entertainment and lifestyle clients, Diana is seasoned expert in putting brands in front of the people who matter most. With a background in film publicity and lifelong interest in entertainment, Diana’s unique expertise lies in working with creators to unearth the untold backstory of some of our best loved entertainment brands and bringing them to life.

Hayley Ticehurst
Senior Account Executive

Hayley is License to PR’s Senior Account Executive. A Bournemouth University PR graduate, she has a bountiful experience working for The Walt Disney Company on their Character Events team and currently guides our work with top-tier clients. An arch networker, Hayley is very much at home connecting with journalists and influencers and organising unique themed-events to showcase her clients’ brands.

Abigail Ratcliff
Junior Account Executive

Abigail Ratcliff is License to PR’s Junior Account Executive. The newest member of the team, she came aboard in 2019 from the press office at Aurelia Skincare. As a graduate from Royal Holloway with a degree in English and Drama, Abigail is the resident culture vulture with a deep interest in writing, theatre, performing arts and history. As a former president of Royal Holloway’s Art Society and tour guide at British Heritage sites, Abi puts her eclectic skill-set to good use across all License to PR’s trade accounts whilst also injecting a creative and erudite flair into our social feeds.

Rebecca Watson
Finance and Operations Manager

Rebecca is License to PR’s Finance and Ops manager. With a keen eye on balancing the bottom line and knack for crafting the most splendid spreadsheets, Rebecca is our bean-counter extraordinaire and so much more. She oversees all the financial nitty-gritty including invoicing, paying bills, credit control, managing cashflow, making sure the bank balance stays in the black and, most importantly, keeping Mr HMRC happy. Rebecca also ensures the whole team is up-to-date on contracts, legal matters, supplier relations, HR, processes and systems.